Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Spacious concept: polygraphy
The printing itself is a department wide as the sea and various fishes in this sea are swimming. From simple leaflets to large banners or window stickers. With such a broad concept, it is sometimes difficult to say what the printing company specializes in.
Some factories are choosing low-volume small-format prints, others for stickers, and others only for large-format printing. What sometimes makes it difficult to choose one plant for our orders, but what the market is like, and the price of services and their quality are also important.
Online printers are gaining more and more supporters, not surprisingly when more and more commerce is done online. This is a very convenient solution, because you can immediately overcome mistakes made by potential customers when placing an order.
Often, they send a bad file in the wrong format, with the web printing this error is still captured by the script itself accepting the order. Of course, such printers also have their drawbacks, ie the lack of the possibility of an individualized approach to the client and his needs, unless we get a really good printing house.